
(January 2010)
In elucidating my thoughts regarding Avatar, James Cameron's medium-altering cinematic revolution, I cannot seem to come up with a more definitive thesis statement than something that may strike one as being perverse, off-color, and even a little vague, regardless of how self-evident such a statement appears: James Cameron wants to get you pregnant. He does. He wants to fill you up, and it does not matter if you're female or male, ripe in youth, not ripe yet, or perhaps overripe as the sagginess of middle age has crept up on your gut and thighs. James Cameron, he wants to get it on with you and spread his seed.
This is the current climate surrounding Avatar, and it was the spirit of December/January 1997/1998, after the December 14 release of Titanic, the most expensive film of its kind (not including inflation, where it still dragged behind Cleopatra and Spartacus), a reckless and much-publicized production with a long-delayed release as Cameron's need to get his vision realized rivaled stories of Coppola and Herzog in their respective jungles of Apocalypse Now and Fitzcarraldo. Could the director of The Terminator movies and Aliens really make a respectable and authentic period piece that would simultaneously interest blockbuster crowds to cover its costs, starring two individuals who were not, we should remember, box office draws: two young and very respected actors, Leonardo DiCaprio and Kate Winslet (who was reportedly dogged by the abusive director during production as "Kate Weighs-a-lot")? Then the reviews came in, all of them glowing – and not just affirmative in a passing light, but conceding that Cameron had made something quite tremendous. And even if the kitsch of the love story was secondary to the special effects (though we should remember that a lot of reviewers praised the drama of Titanic), it was nevertheless a great leap. Cameron's Titanic wowed audiences, as special effect shots had those sitting next to me gasping "Holy cool!", and then later had them in tears while the credits rolled. Titanic was not only perfect Oscar fare, but it was better suited than most any other film, even at 3 hours and 14 minutes, in communicating to a large number of people. It was easy for a lot of people to digest and accept. It became the largest box office draw in history (again, not including inflation). Cameron got everyone pregnant, they all had his baby, and he was the king of the world.
Now, before moving on, many readers will be quick to point something out to me, and quite angrily. "Titanic was a bad movie." Okay, fair enough. And this is where things start to get a little complicated in the Cameron paternity saga between himself and his fickle audience. Titanic had a few vocal detractors upon its initial release, the loudest among them being Kenneth Turan at the Los Angeles Times. But in December, as far as I'm concerned on the general buzz meter, Titanic was beloved. I saw it twice, I liked it enormously, and maybe I even got a little misty eyed – the "Heart of the Ocean" imagery along with the atmosphere of doom during the final hour effectively hitting a nerve of Jungian archetypal mystery. Now, I was a lot younger back then, considerably more naïve and romantic, and in retrospect can see beyond the veil of Titanic. It is a grand carnival ride, with some kitschy love thrown in, which plays quite marvelously on a big theater and in the company of a hundred anonymous fellow viewers. But try to view it at home. The picture is (for me) close to unwatchable, and its flaws come soaking through.
By the time February 1998 came, the Titanic bug was beginning to take a large toll on one particular demographic: young men. Well, maybe all men. The problem had to do with the women (basically the young women). They had projected their fantasies onto the film, particularly onto the character of Jack (Leonardo DiCaprio), the romantic young man who sweeps Kate Winslet off her feet, respects her and sees her for who she really is, immortalizes her naked body in his sketchbook, gets to make sweet love with her, and saves her repeatedly, even giving her a big chunk of boat on which to float while he freezes to death. This last gesture of goodness is what I believe women unconsciously respected most, because Jack was thoughtful enough to recognize that as he is "The One," and he cannot possibly stick around, for "The One" never can. Kate Winslet must go off to meet a nice fellow on the continent, get married properly, and make a big family – something, let's face it, Jack cannot be allowed to do. By dying, Jack allows Kate Winslet to have her cake and eat it too, forever possessing the final and loving gestures of her "One" while also maintaining a successful status. Jack, the distant but ever-there "One" who in the future would compel a married Kate Winslet to gaze off in the distance (think of James Joyce's The Dead), the way cats often do, even while raising her children and being a good wife, is the ultimate fantasy. And Cameron's fantasy, however shameless it is when deconstructed, was pulled off precisely because he had two effective performers in the roles. This was the ascension, and unraveling consequently, of Leonardo DiCaprio as female movie-goers flocked to see Titanic over and over again, pasting his image on their lockers and ceilings. The general male populace was deeply troubled. I mean they were seriously pissed off. We all know this Jack character in real life, who rouses the women we admire to turn their eyes to the ceiling and roll their tongues while they describe how "brillllliant" he is. And Jack's a douchebag, or more properly, "that douchebag," regardless if he is or is not "objectively" a "douchebag." Meanwhile, a lot of folks were thinking: what about poor Billy Zane? Does it bother anyone that Cameron seems to have no sympathy allotted towards this guy, who though admittedly is his own kind of scumbag, is really trapped by the words given to him by the Lord God Cameron, also screenwriter of this world. In the world of 1997 movies, the men of the world became more interested in Will Hunting, while the more brainier ones dug Kevin Spacey, Russell Crowe, and Guy Pearce in L.A. Confidential, or Mark Wahlberg and Burt Reynolds in Boogie Nights.
But Titanic remained invincible throughout the month, staying on top of the box office charts for, best as I can recall, sixteen weeks – only to be topped by another DiCaprio starrer, The Man in the Iron Mask. The Academy Awards came and Titanic went 11 for 14. But this is a key moment to remember in the history of Cameron and his audience. For as we were annoyed by his paean to douchebaggery and this newly branded "Di-Craprio," he then did something that made us wonder if he was still on planet Earth. No, it was fine for him to pay credit to his own screenplay when he said he felt like "The king of the world!" Moments later, when the film itself won Best Picture, Cameron rather audaciously asked his audience of one billion people to have a "moment of silence" for the dead in the Titanic.
Now, that gives one a lot to think about. "What balls," one must reflect. It indicates that James Cameron is by no means a money-hungry opportunist who was simply interested in the wild-ride special effects of his film that would generate a lot of money. He was interested in its social significance the same way that Steven Spielberg was with Schindler's List. The Titanic was, after all, a tragedy. Which in turn made the Academy Awards audiences question themselves: "Am I such an unfeeling prick that I find this call for a moment of silence ridiculous?" But no. Cameron really cared about his content after all, the same way an enraptured audience would while still in the theater watching his film. But the signification of Titanic the film was completely different from the existential context of the story. For an audience, it was Spectacle, it was young women falling in love with that goddamned douchebag DiCaprio, it was bad dialogue in favor of great special effects, it was $600 million, it was David's erection. And subsequent to his Academy win, Titanic would suffer perhaps the biggest backlash in movie history.
Seriously, Titanic became very uncool. It was the opposite of hip, it was poison, it was pathetic. A large bulk of people remembered, after coming to their senses, that in the era of Tarantino what they prized was cleverness and quality dialogue. Now, I don't agree with this sentiment, but even if one sees the best measure of film being its alchemy of sound and image, Titanic looks a little rubbery in its evenly lit special effects world, its wowness based on computer imagery, though I would maintain that its final hour has some great sustained moments of suspense moviemaking. By the time Titanic came out on home video, its time had waned. The embarrassing "king of the world" shtick was unforgivable, the weight of both spectacle and romance was heavily deflated, and the Billy Zane character (acknowledged as one of cinema's great travesties by even one of the film's champions, screenwriter William Goldman) an increasingly awful a concoction of drama. Honestly, as the fall of 1998 set in, to be a straight male and claim some admiration for Titanic really amounted to a petty attempt to get laid. A lot of the girls still liked it, at least the normative ones. Geek girls, notorious in their distaste for anything a socially successful and attractive female would like, sneered like a bordello of collective Darias. I would argue that Emo culture did not begin with Dashboard Confessional. It began with Celine Dion's "My Heart Will Go On." The damage had been done, and Titanic was anathema to the learned moviegoer. I wonder if any other film was so responsible for sparking interest in independent cinema, as Titanic made many people eager to get away from whatever was mainstream. Cameron's victory was Pyrrhic after all. The cost of success and award recognition was an instant regurgitation on the part of the audience, realizing they had possibly been duped.
This is the cost of success, and it's very much Cameron's fault. A tremendously gifted artist with mercurial technological know-how and precociousness, James Cameron may be interested in introducing new tools to the art of film, so as to "change the format," but he's not necessarily interested in "changing the form" in relation to narrative design and how an audience cognitively deals with a picture, giving it a constant resonance. This is not to say he is not smart. On the contrary, Cameron's an undisputed genius. During the wake of Titanic's success, I believe I heard him note how his goal was to reach as many people as possible – meaning that the film must be accessible. That means he constructs his story with archetypes, which however ingrained they may be in our collective unconscious, are harder to effectively paint than one might think. William Goldman reacted to those like Kenneth Turan, who attacked Cameron as a writer. For though Cameron was not necessarily the best wordsmith in Hollywood, Goldman stated that Cameron's handling the forms of screenplay writing was so masterful in terms of capturing and holding an audience's collective interest that if he didn't deserve an Academy Award for screenwriting, then no one did.
The dirty secret is that audiences, taken as a whole, are not exactly that complex, and they do not respond well to ambiguity. This is maybe an arrogant statement to make, for which I apologize, but let's face it: most people like their lines in the sand drawn clearly, regarding the proper roles of good and evil, right and wrong, sympathetic and malicious, love and hate. Our minds relate very easily to these binaries and can process the information very clearly so we know cognitively where to tread, or where the film is taking us as regards to circumstance and character. The problem is, I think, this kind of simplicity can also make the thrust of a film's central conflict fairly unmemorable. Everything is base human fantasy: one gets revenge, one gets love, one gets fulfillment, one gets success, one gets eternity and one's enemies get perdition. This is the secret to selling religion. Comparing the Zen suggestiveness of the Gnostic gospels to the canonical gospels, we can see why one group caught on and the other was banned. It's much easier to take things on faith then wrestle with them and become a "Christ" oneself. The Gospel of Luke would spread like wildfire solely based on its descriptions of Hell, where one's enemies not only burn, but one can watch them be punished – the most perverse kind of sadistic infantile satisfaction that we carry in our impulsive and unconscious lives. It's the same kind of megalomania one sees in Mel Gibson's Braveheart, for example, where William Wallace not only has his "One" that dies and gives him a drive for bloody He-Man revenge resulting in his greatness; he also gets to have sex with the beautiful English princess, get her pregnant, and, after his martyrdom, basically father the new line of British royalty. Meanwhile, the princess gets to relay this information to the dying English king, who is mute to protest. Whether James Cameron, the Gospel of Luke, or Mel Gibson, to me it is the same impulsive will to power. Masses of people, in projecting themselves onto the protagonists in these dramas, love it.
But why then should Titanic be forgotten as drivel less than a year after its release, while Star Wars, which also successfully uses archetypes, should continue to inspire love decades later? There is not necessarily one single answer, but I can offer up some suggestions. For one thing, back to the Douchebag factor, neither Luke Skywalker or Han Solo is a douchebag – something male viewers can dig. Luke does not really have an erotic life at all and Han is a scoundrel – which is different from a douchebag. Lando is a douchebag, sure, but the film properly shows him as such, while preserving a sense of heroism for him in the third film by eliminating any erotic context for him. Males love Star Wars, and so do geeks of both genders (the groups that despise Titanic). Star Wars does not have a douche. The second reason involves the archetypal characters directly, along with our binary expectation. Yes, Star Wars' conflict is between Good and Evil. We know who to like and who to dislike. But Star Wars does something that Titanic chooses not to do with poor Billy Zane. Basically, the story holds our interest because it goes beyond the artifice of the archetype by suggesting that the key villain has a soul, and is even a double for the hero: Luke Skywalker and Darth Vader comprise one Self, both capable of light and dark, and are Father and Son. And so, while though still not necessarily a dense film that can fuel too much metaphysical discussion beyond the Joseph Campbell basics, Star Wars becomes stirringly memorable and something nutritious as it accounts for a Journey into the Self. Titanic never affords us that opportunity, as Billy Zane remains hateful throughout (though one gives Cameron credit for allowing Zane to live – that is until he shoots himself in the future after the stock market crash; David Warner, as Zane's stooge, is not so lucky). Ultimately, because Titanic remains base fantasy with no troubling descents whatsoever, it is easily processed but is considerably weightless when compared to other archetypal journeys.
And so Cameron was defeated by his unexpected triumph, an ironic turn of circumstance. His film's success was also its downfall. The most unfortunate casualty here would probably have been DiCaprio, a great actor damned by so many males as the douchebag Jack, whom I spent years defending to geek friends until finally people were able to put their prejudices aside with his accomplished performances in The Aviator, The Departed, and Revolutionary Road. Winslet wisely kept herself to interesting roles rather than large prestige pictures, becoming the best regarded actress of her generation. Though Titanic may have grossed more than all of her other films combined, it is not one of the five movies one thinks about when discussion focuses on "Kate Winslet." As for Cameron, he disappeared, having fun tinkering with new tools of filmmaking by making documentaries in his beloved ocean. He came close to directing an adaptation of Slanislav Lem's Solaris, but gave it to Steven Soderbergh. The decision is understandable when we consider Cameron's desire to "get you pregnant." Soderbergh's outer-space love story is romantic, but strange. Where Titanic reached everybody, Solaris upon its first week of release received one of the worst Cinemascore (audience feed-back) ratings on record, despite slightly above-average reviews. It communicated only to those receptive or curious enough to delve into its dense mysteries, a hallmark for most of Soderbergh's recent work.
James Cameron would yet have his revenge. For though he became king of the world, struck down as he was by the growing hipster population of Geekdom that held nothing more than spite for his keys to the kingdom (Titanic), he was in need of something to re-affirm his status. Certainly, he would need to up the ante on cinematic technology that would outshine his previous effort. But he would also need to win over those who despised it. Avatar, as a strategic move, is the most ingenious invention on a game-board geared towards winning a fallen director's God-like invincibility. Instead of pandering to those who loved it, he would impregnate those who had aborted his Titanic. The Geeks' Antichrist would become their Messiah. Avatar their God.
So why didn't I like it?
There are so many things about Avatar that I don't like, and part of the reason for my disliking of it has to do with its successes: those things that I find accursed are precisely the same things that the film's admirers take as virtues. Beyond its 3D images, Avatar is not exactly a rich film, but it leaves much on which to chew for the viewer, in terms of ideas. It provokes discussion just as easily as it allows digestion, Cameron utilizing the norms of basic screenplay communication, drawing clear lines between the Positive and the Negative for our binary-rooted minds, while also dropping in a number of easily relatable political and philosophical topics that makes Avatar a rather fun discussion center. And all of this in addition to its place as a monumental release, possibly comparable to Birth of a Nation, The Jazz Singer, The Wizard of Oz, 2001: A Space Odyssey, Jurassic Park, etc, as a noteworthy shift in cinema's capabilities and future. Unlike the virtues of those pictures in terms of image, sound, and general special effects, with Avatar I cannot help but think, "Something wicked this way comes." But to its admirers, Avatar has opened the world up, and is a leap of great progress. Maybe it's because of the clarity with which I see a conflict here that I am compelled to unfairly dislike Avatar more and more, in direct proportion to the accolades that it continually receives. Indeed, there's something to Avatar that connects with our whole Wired culture of internet users with smart phones, digital cameras and home video editing systems. The title alone relates to the common definition of the substitute "Online" identity that individuals choose for self-representation, though whatever is being represented in the "Spacebook" atmosphere is surely not exactly one's authentic Self, so much as a constructed one over which one has much more control. I was not surprised to see that the editors of Rottentomatoes.com had a headline for Avatar's success as being "Certified Fresh" with an exclamation mark. It was as if this was a long-awaited victory for the Wired generation, the neuromancers of the Information Age, akin to what Obama was for Progressives.

Cameron, I think, is a lot smarter than George Lucas though, and his prudence, in addition to his megalomaniacal commanding direction, made Avatar a much more easy pill to swallow, as well as being a visually amazing experience. He works in harmony with his technology. The problem here is that one may, as I did, see beyond his 3D curtain – and behind that curtain, there's a lot of plot fat. Cameron's image is two dimensions more than his characters. Again, as I stated, Cameron does not care about making his characters particularly complex because he wants them to remain easily digested. Instead of Billy Zane here, he has two memorable turns by Stephen Lang as a military man (easily the film's best performance) and Giovanni Ribisi as a corporate colonialist, eager to bulldoze Pandora's inhabitants to make a profit from a resource called "Unobtanium" (a genuinely funny wink by Cameron, for which I give him credit). The audience for Avatar is thus wowed as this goes into their systems with a spoonful-of-sugar plot, and the picture fulfills its immediate goals (possibly setting up a franchise in the process). Having veered away from the kitsch of feminine fantasy and into the alternate kitsch of geek fantasy, he has won back an audience, won back his status, and spawned a new Kingdom of self-proclaimed "Avatards." As for me, I am one of the "doubters" (I'm only a "hater" when the film encounters a sudden burst of orgasmic praise from a recent viewer).
And then, perhaps the most visually arresting of digital films is the standard definition world that David Lynch creates in INLAND EMPIRE. Like Mann, Lynch is a sensual impressionist drawing the viewer into the syntax at hand, which provokes a cognitive discussion with the material. Again, half of the audience was dismayed by what they were being shown (if Public Enemies is still too decidedly mainstream to be The Rite of Spring, INLAND EMPIRE is not), and the filmmaker was engaging the audience in a kind of ephemeral discourse about the relationship between cinema and consciousness. Like Public Enemies, the protagonist (Laura Dern) encounters a semblance of herself on a movie screen near the conclusion of her journey, which in turn reflects onto the audience in a movie house.
These three examples (surely there are more that must fit into this camp) represent progress in cinema, a medium of mass communication and reflection that can be all-too-often reduced to escapism and neglect. Their problem is akin to the problem of the formation of a canonical gospel: whereas the Gnostic gospels encouraged reflection and immersion on the part of the cult, the ones that were ultimately canonical mainly centered around belief and obedience. In 3D, we believe in James Cameron's Pandora and its world, and so too do we obey it, submissive to its visceral impact – Plato made simple as we enter the Hereafter.
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